Thursday, April 13, 2017

Apr 12 - Licorice

Have to say I am a fan of this - National Licorice Day though I know not everyone like the flavor and it fell on a day when I had to pop to Irish store in Queens so obviously it had to be All Sorts :)




















This day was created by the Licorice International in 2004 to celebrate black licorice, its history, health benefits and world renown.  Enjoy black licorice in twists, stem shaped candies, licorice ropes, jelly beans, jewels and many others.


Of course, the designation has evolved as people consign all types and flavors of licorice to celebrate the day.








Like me and my Liquorice allsorts which consist of assorted liquorice sugar candies sold as a mixture. These confections are made of liquorice, sugar, coconut, aniseed jelly, fruit flavorings, and gelatine. They were first produced in Sheffield, England, by Geo. Bassett & Co Ltd who had taken over Barratt's (makers of sherbet fountains/sweet cigarettes), and Trebor (makers of mints) before themselves being taken over by the Cadbury's consortium.
Allsorts are produced by many companies around the world today. They are most popular in Britain, the Isle of Man, continental Europe (especially in the Netherlands where it is called Engelse drop, meaning English liquorice), and Canada.


Bassett's use the story of their creation in their marketing. In 1899 Charlie Thompson, a sales representative, supposedly dropped a tray of samples he was showing a client in Leicester, mixing up the various sweets. After he scrambled to re-arrange them, the client was intrigued by the new creation. Quickly the company began to mass-produce the allsorts and they became very popular.
The Bassett's company mascot is Bertie Bassett, a figure made up of liquorice allsorts, which has become a part of British popular culture. The character's origins lie with advertising copywriter Frank Regan, who used the sweets and a number of pipe-cleaners to construct what was the original version of Bertie. One of the sweets in the modern day allsorts mix is a liquorice figure shaped like Bertie.








Source: http://www.nationaldaycalendar.com/national-licorice-day-april-12/ and https://en.wikipedia.org/wiki/Liquorice_allsorts

No comments:

Post a Comment